Smart Med Spa Marketing Podcast

How to Save Time and Money as a Business Owner

Welcome back to the Smart Med Spa Marketing Podcast, where we focus on practical strategies to enhance your med spa's marketing and operations. In this episode, Matt talks about the pivotal role of automations in optimizing your med spa operations.
Automations aren't just about saving time—they're about enhancing efficiency and client satisfaction. Matt shares three key insights to effectively integrate automations into your med spa:
Firstly, leverage automations strategically to streamline routine tasks. By automating administrative processes, your team can devote more energy to delivering exceptional client experiences and innovative treatments.
Secondly, ensure everyone in your med spa understands and aligns with your core values. Clear alignment fosters a cohesive approach across all automated interactions, reinforcing your spa's identity and commitment to client care.
Lastly, harness the power of data analysis to refine your strategies. By dissecting performance metrics, you can identify what's working well and where adjustments are needed, optimizing your marketing efforts and operational efficiency.
Whether you're new to automations or refining existing systems, this episode offers practical advice to leverage technology effectively in your medical spa. Tune in to gain actionable insights that will streamline operations and propel your med spa to new heights of success.
Don't forget to subscribe to the Smart Med Spa Marketing Podcast for more expert tips and interviews with industry leaders. Elevate your med spa marketing strategy and drive growth with informed, strategic automation practices.
-----
Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.
Connect with us: 
@try.crush.digital
@matt.from.crush

Financial Secrets Every Med Spa Owner Should Know | Jessica Nunn

In today's episode of the Smart Med Spa Marketing Podcast, we are joined by Jessica Nunn, a recovering CPA and founder of Maven Financial Partners. Jessica brings a wealth of experience in financial consulting, particularly within the healthcare and med spa industries. 
Throughout the episode, Jessica provides practical advice for med spa owners, highlighting key metrics to monitor and red flags to be aware of. Jessica also discusses the value of implementing systems like the Entrepreneurial Operating System (EOS) to organize business operations, reduce chaos, and improve efficiency. She encourages leveraging available resources, such as complimentary financial assessments and educational content, to stay informed and make data-driven decisions.
Reach out to Maven for a FREE Chart of Accounts Document - https://mavenfp.com/ 

Stay Out of Jail: The Surprising Truth about Medical Laws from a Legal Expert | Sara Shikhman

Sarah Shikhman is a highly experienced legal professional specializing in providing legal advice for the healthcare and wellness industry, particularly for medical spas. With a background in operations at a med spa and a passion for helping others, Sarah recognized the growing need for specialized legal services in the industry. Sarah's dedication to helping clients navigate legal challenges and stay compliant in the evolving landscape of the med spa industry has earned her a reputation as a trusted advisor.
In this episode, Sarah Shikhman joins Matt to discuss the importance of legal compliance in the medical spa industry. She shares insights on common legal pitfalls, the necessity of proactive legal counsel, and tips for remaining compliant with regulations in marketing and promotional activities. Sarah also dives into the challenges of counterfeit Botox, emerging legal issues in the industry, and the need for med spa owners to adapt to new regulations and opportunities.

Leverage Technology to Increase Profit for your Med Spa | Adam Sierra

Introducing Adam Sierra, head of influencer marketing at Weave. With a focus on forging meaningful partnerships and driving business growth, Adam brings invaluable insights to the med spa space.
In this episode of the Smart Med Spa Marketing podcast, Adam joins host Matt Smith to explore the transformative role of technology in optimizing medical spa operations and enhancing patient experiences.
Drawing from his wealth of experience in influencer marketing, Adam shares strategic approaches to cultivating long-term relationships with influencers, emphasizing trust-building and effective collaboration.
Adam also discusses the innovative features offered by Weave, a leading software platform for medical spas. From text-to-pay functionalities to AI-generated email marketing content, Adam highlights how Weave streamlines operations and enhances patient experiences.
Prepare to refine your marketing approach as Adam offers practical insights on harnessing technology and fostering genuine partnerships to thrive in the dynamic world of med spas. Get ready for an enlightening discussion on med spa marketing with Adam's expert perspective!

The Power of Mentorship and Continuing Education | Linda Buj

Linda Buj is a renowned aesthetic laser specialist and the co-owner of LV Skin Aesthetics, a medical spa located in Frisco, Texas. With a background in nursing and dermatology, Linda has extensive experience in the beauty industry. She is also the Clinical Director at Vydence, a leading medical equipment company specializing in aesthetic laser technologies. Linda is passionate about teaching and mentoring others in the industry, sharing her knowledge and expertise to help practitioners excel in their careers.
In this episode of the Smart Med Spa Marketing podcast, host Matt Smith interviews Linda Buj, the aesthetic laser queen and co-owner of LV Skin Aesthetics. Linda shares her journey into the medical spa space, starting from her nursing school days to becoming a laser specialist and opening her own med spa. She also discusses her role as the Clinical Director at Vydence and the mission of the company in the aesthetic medical equipment industry. Linda emphasizes the importance of mentorship, continuous education, and giving back to the industry. She also highlights the multi-platform capabilities of Vydence's laser devices and the training and support they offer to their clients.

Automating Google Reviews and Business Processes for Med Spas | Madison Sullivan

Madison Sullivan is an automation expert and a valuable member of the Crush Digital team. With a background in business administration and an ongoing MBA program at the University of Wyoming, Madison brings a wealth of knowledge and experience to her role. She specializes in implementing automation strategies and streamlining processes to help businesses run more efficiently. Madison's expertise in automation has made her an invaluable asset to Crush Digital and its sister companies.
In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith is joined by Madison Sullivan, an automation expert from Crush Digital. Madison shares valuable insights and tips on how to leverage automation to make your business more efficient. The discussion focuses on the importance of Google reviews and how automating the review process can save time and improve customer satisfaction. Madison also highlights the benefits of automating appointment reminders and other background tasks to enhance the overall customer experience. The episode provides practical advice for med spa owners looking to optimize their operations through automation.

Essential Digital Marketing Strategies | Maximize Your Med Spa

Join Matt Smith in this insightful episode of the Smart Med Spa Marketing Podcast as he dives into the crucial aspects of digital marketing, tailored specifically for Med Spas. Discover how to transform your med spa from under booked to overflowing by leveraging the power of website optimization, SEO, paid advertising, and social media. Learn practical tips on staying ahead of the competition, enhancing your online presence, and effectively using digital tools to maximize client acquisition and retention.

Smart Med Spa Marketing | Intro

Welcome to Smart Med Spa Marketing Podcast! In this podcast, we will be interviewing Medical Spa business owners, manufacturers of lasers and skin care products, and other leading professionals in the industry. 
 
Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.