Smart Med Spa Marketing Podcast

Revolutionizing Med Spas: Cloud MedSpas Insights | Ignacio Fanlo

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Ignacio "Iggy" Fanlo, founder of VanSanity and Cloud MedSpas. Iggy shares his entrepreneurial journey, rooted in identifying the customer loyalty dynamics of medical aesthetics, and how this led to the creation of his innovative med spa rental model.
They explore how Cloud MedSpas empower medical professionals to run independent businesses with flexibility and reduced overhead costs. Iggy emphasizes the critical role of marketing over training in building a successful med spa business. Key takeaways include the importance of client retention, the advantages of hourly rental spaces, and debunking misconceptions about new industry models.
Iggy’s forward-thinking approach demonstrates how collaboration and adaptability can drive success for med spa providers and landlords alike.
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

Med Spa Success Secrets: Insights from a Dermatology Pioneer | Dr. Patrick Blake

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with Dr. Patrick Blake, MD, FAAD, a board-certified dermatologist and co-founder of Portrait, a med spa platform. Dr. Blake shares his journey from Cleveland to San Diego, motivated by a passion to empower med spa professionals. They discuss industry challenges like rising costs, compliance complexities, and the role of emerging technologies such as AI. Dr. Blake emphasizes the importance of building authentic patient relationships, staying compliant, and differentiating brands. He also highlights key success metrics like patient reviews, cash flow stability, and long-term strategic goals for med spa professionals.
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

Med Spa Myths vs. Reality: A Doctor’s Perspective | Dr. Kate Dee

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Dr. Kate Dee, the founder of Glow MediSpa in Seattle and a former breast cancer specialist who transitioned to aesthetic medicine after 16 years. Dr. Dee shares her insights into the med spa industry, highlighting significant challenges such as illegal practices and unethical operations, which have led to the sector being likened to the 'wild west.' She emphasizes the need for legal compliance and transparency in this poorly regulated market, discussing her efforts with the American Medical Spa Association (AMSPA) to create a certification program for med spas. The conversation also touches on the serious risks posed by unlicensed practitioners, including a recent fatality, and underscores the importance of educating the public about verifying practitioner credentials. Throughout the episode, Dr. Dee references her book, "Med Spa Mayhem," and the importance of informed decision-making in aesthetic procedures.
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

How to Make Viral Videos That Grow Your Med Spa | Shannon Bokhoor

In this episode of the Smart Med Spa Marketing podcast, Matt is joined by the lovely Shannon Bokhoor! Shannon is the founder and main strategist behind SocialRX, a social media marketing and course building agency, supporting industry leaders in growing their platforms, monetizing their expertise globally, and creating lasting impact. Shannon has generated over one million followers and over one hundred million views for her clients.
Together, Shannon and Matt discuss what makes a viral video, tips for using ChatGPT within your content strategy, and the dangers of fake followers. Shannon also shares some insider tips to help you save money on ad spend and how to differentiate yourself in an oversaturated market.
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

Turn Products into Profits: Maximize Your Med Spa’s Revenue | Anita Layne

In this episode of the Smart Med Spa Marketing Podcast, we are joined by Anita Layne, owner of Elite Brand Consulting LLC. Anita helps business owners and their brands look better, feel better, get better results and make more money.
Today we will be discussing how to generate more revenue with additional income streams, marketing strategies, and how to boost patient loyalty. Thanks for joining us, Anita!
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

Supplying Your Med Spa with What it Needs | Wyatt Erwin

In this episode of the Smart Med Spa Marketing Podcast, we are joined by The Aesthetic Cowboy himself - Wyatt Erwin! Wyatt is the Area Sales Manager for Aesthetic Management Partners. Today, Wyatt and Matt discuss all things from aesthetics, to sales, to marketing strategies.
Wyatt spills his best sales tips, shares how to keep your social media game consistent and authentic, and breaks down the benefits Aesthetic Management Partners can bring to your med spa. It’s a mix of practical advice and cowboy charm that you don’t want to miss!
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

Become an Industry Authority to Attract High Lifetime Value Patients | Kallen Sebastian

In this episode of the Smart Med Spa Marketing Podcast, we are joined by Kallen Sebastian, founder and CEO of OffScript Copywriting. Kallen is a highly experienced thought leadership ghostwriter for CEOs and founders, particularly in medical practices.
Kallen provides fantastic insights on attracting the right patients for your med spa, specifically patients with a high lifetime value. Kallen and Matt discuss what it takes to become an industry authority through high-converting website copy and an authentic, yet strategic, social media presence.
Don’t miss this inspiring episode packed with information about strategic marketing content, high converting website copy, and finding your brand's voice.
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

Marketing Mistakes That Sabotage Your Success | Alex Byrd

In this episode of the Smart Med Spa Marketing podcast, Matt Smith is joined by Crush Digital’s marketing specialist and podcast producer, Alex Byrd! Together, they discuss common marketing mistakes that could be silently sabotaging your business - and what you can do to remedy those mistakes. Topics include social media, ChatGPT, SEO, and so much more.
Whether you’re struggling with stagnant growth or looking to refine your marketing approach, this episode is packed with actionable insights and expert advice.
Don’t miss this insightful episode with the dynamic team behind Crush Digital!
>> Mistakes start at 5:50 minutes in the episode! <<
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

How to Handle Negative Reviews in the Med Spa Industry | Cassandra Webster and Constantino Fialo

In this episode of the Smart Med Spa Marketing podcast, Matt Smith is joined by Cassandra Webster and Constantino Fialo from Consumer Fusion. They discuss their expertise in managing online reputations for businesses. Cassandra, the Senior Director of Home Service Sales, and Constantino, a Medical Reputation Management Specialist, share strategies on removing negative reviews, boosting local SEO, and the importance of maintaining a strong digital presence. 
The episode dives into practical tips on how med spas can leverage online reviews to increase their visibility and improve client trust. Throughout the episode, Constantino and Cassandra highlight why reputation management is essential for long-term business growth.
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush

Following Passion and Intuition in Business | Carly Jones

This episode of the Smart Med Spa Marketing podcast features Carly Jones, a licensed clinical social worker and sound healer. Carly shares her journey of starting her own private practice, where she blends psychotherapy with sound healing. She discusses the transformative power of sound healing for trauma, emphasizing its ability to help people achieve deep relaxation and emotional release.
Carly also talks about opening her new venture, Waves of Change Coalition, and her approach to making therapy more accessible. She highlights the importance of community, spirituality, and following one’s passion.
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. 
Connect with us:
@try.crush.digital
@matt.from.crush